2 races
Event overview
This ride blends beauty, heritage, and endurance into a single unforgettable day.
The challenge has been a fixture in the UK cycling calendar for over two decades, raising more than £170,000 for charity and drawing riders from across the country.
Each white horse you pass is a symbol of time – some prehistoric, some Victorian, all part of a journey that blends physical challenge with cultural depth, whether you're chasing personal goals or riding for the joy of the journey.
Highlights
Uffington White Horse
Britain’s oldest chalk figure dating back over 3,000 years.
Broad Town White Horse
A distinctive modern hill figure near Swindon.
Cherhill White Horse
Cut in 1780, overlooking the historic A4 coaching route.
Hackpen White Horse
Carved in 1838 and sitting high on the Marlborough Downs.
Highlights
- One of the UK’s most scenic and historic routes
- Early-season test of strength and stamina
- The Neolithic Avebury Stone Circle
- The Ridgeway National Trail
- Rolling Marlborough and Lambourn Downs
- Historic Saxon town of Cricklade
- Villages such as Hannington and Castle Eaton
- Build momentum for the rest of your cycling year
Event photos
- Average fitness
- Event village
- Newcomers
Time standards
All finishers will achieve Bronze standard. Although the ride is not a race, some riders will want to time themselves. Women move up one age category. The ride has therefore been graded into the following Gold/Silver categories:
Long route
Medium route
- Cafe
- Changing facilities
- Free parking
- Rural
- Toilets
Event HQ
Shrivenham Memorial Hall
Highworth Road
Shrivenham
Swindon
Oxfordshire
SN6 8BL
UK
Parking
There is a public car park in Shrivenham. Also, there is a significant amount of parking available on public streets close to the Memorial Hall (place of registration). There are also many spaces for parking along the main street in Shrivenham without any need to pay on Sunday.