Advertising on timeoutdoors

The timeoutdoors website helps people get active outdoors. We are trusted by 130,000+ newsletter subscribers a week and over 1.3 million visitors a year. We offer two types of advertising - listings & campaigns.

Pay-per-lead listings

Adding a listing is a risk-free way to target our audience and gives you the name, email and phone number of genuine leads for you to follow up.

Campaigns

Campaigns give exclusive premium coverage on a key page on the website and include features, emails, social media and re-targeting.

You can scroll down to read about what we've done with lots of other people - but we'd much rather you got in touch for a chat to see how we can help you.

Recruit individuals, teams and corporates for your challenges

Recruit new fundraisers for challenges, events and charity places

Boost the coverage of your event and fill your places faster

Reach new customers from our community of active people

Campaigns

Exclusive premium coverage

Campaigns maximise exposure to our organic website traffic and email subscribers and include editorial-style features, solus email campaigns, social media mentions and re-targeting activity.

Lead generation campaigns

Boost coverage for an existing listing by giving it more prominence on the website or greater exposure to our subscribers.

Awareness campaigns

Brand awareness activity, product launches, destination promotions and other campaigns tailored to suit your objectives, timetable and budget.

FEATURE
£250

For existing customers with listings looking for additional leads.

Perfect for giving one of your listings additional coverage on the website or in a weekly newsletter.

1 month carousel feature OR
Feature in weekly newsletter
Medium-format photo & text
Link to listing on website

MEGA FEATURE
£500

For advertisers looking to target our organic audience.

Exclusive feature on a high-traffic landing page for 1 month to target our organic audience.

Exclusivity on key landing page
Large-format photo & text
Call-to-action button
Branded with logo

SOLUS EMAIL
£1,250

For advertisers looking to target our organic audience and subscribers.

MEGA FEATURE plus pro-active targeting of relevant subscribers with a custom-designed solus email.

Custom branded email
Includes design, build & send
Pro-active targeting
World-class email delivery

RETARGETING
£2,500

For advertisers looking to benefit from social and re-targeting activity.

SOLUS EMAIL plus retargeting and social media campaigns to maximise the ROI on all activity.

Social media shout out
Email retargeting option
Google retargeting option
Facebook retargeting option

Our audience

Organic, opted-in and authentic

Our audience is generated purely from organic search traffic and social media with no bought-in data - which makes it 100% authentic.

1.2+ million unique visitors

Last year we attracted over 1.2 million unique visitors with users spending an average of around 2 minutes on the site.

3.8+ million page views

The site generates approx 3.8 million page views annually which are served via a global content distribution network to ensure fast load times.

130,000+ newsletter subscribers

We have over 130,000 opted-in subscribers to our newsletter with an excellent domain reputation and high delivery rates.

Demographics

UK-based, adult and mobile

Predominantly UK-based adults, our audience is very active - nearly 90% of them are active at least once a week and most are doing something 2-3 times a week.

90%+ UK-based

The vast majority of visitors are UK-based with the rest based in mainland Europe, North America and Australia.

80%+ aged 25-55

The majority of our visitors are aged 25-55; 10% of visitors are aged 18-24 and 10% over 55. 45% male v 55% female.

65%+ on mobile or tablet

Our responsive site performs well in mobile search, with over 50% of sessions on mobile, 15% on tablet and 35% on desktop.

Our approach

#FreeYourself

We work in a completely transparent and open way, free of smoke and mirrors. We invest in world-leading technology to free the site of non-human traffic and our newsletter list is free of redundant emails artificially increasing subscriber numbers.

Our values reflect our Yorkshire roots - we're a very authentic bunch, focused on building a trusted community to help people lead active and healthy lifestyles.

We'd love to come and see you to discuss whether we can offer anything useful - or come and see us in our office in Yorkshire for a cuppa.

Advertising on timeoutdoors

Challenge organisers

Charities

Event organisers

Travel companies

Campaigns

Our audience

Demographics

Our approach