UK-based, adult and mobile
Predominantly UK-based adults, our audience is very active - nearly 90% of them are active at least once a week and most are doing something 2-3 times a week.
The vast majority of visitors are UK-based with the rest based in mainland Europe, North America and Australia.
80%+ aged 25-55
The majority of people within the 25-55 age group are towards the younger end; 10% of visitors aged 18-24 and 10% over 55. 45% male v 55% female.
65%+ on mobile or tablet
Our responsive site performs well in mobile search, with over 50% of sessions on mobile, just under 15% on tablet and approx 35% on desktop.