Advertising for charities

Advertising for charities

We help charities recruit fundraisers for their challenges and events.

Reach a new audience

We work with charities ranging from local hospices to household names such as Macmillan, BHF and NSPCC helping them to reach a new audience to recruit fundraisers for their events and challenges. Many of these charities have been customers for 20+ years and in that time we've helped recruit 1000's of fundraisers for runs, bike rides, swims, triathlons, multi-activity challenges, walks, treks, abseils, zip wires, skydives as well as virtual challenges.

Request a media pack or book a call for a chat.

Charity place listings

Three simple steps to help fill your places in 3rd party events like Great North Run.

Showcase your charity
Step 1

Showcase your charity

We showcase all charities to people actively looking for a charity entry in the event.

See examples
Reach a bigger audience
Step 2

Reach a bigger audience

Featured charities are also shown to people looking for a general entry in the event.

See example
Leads or bookings
Step 3

Leads or bookings

We can either generate leads for you to convert into sign ups (pay per lead) or we can take the booking for you (pay per booking).

Find out more

Premium event listings

Three simple steps to help fill your charity-organised event.

Showcase your event
Step 1

Showcase your event

A visually-engaging event listing gives participants everything they need to know before signing up.

See example
Reach a new audience
Step 2

Reach a new audience

Our organic approach results in a high quality, authentic audience which means higher conversion rates site-wide.

Stats
Clicks or leads
Step 3

Clicks or leads

Listings can link direct to the event's online entry system or go via a lead form for events that need a little nurturing.

Find out more

Campaigns

Boost your charity places or event with website and email campaigns.

Website feature

Gives an event editorial-style coverage on a key landing page.

See examples

Newsletter feature

Gives an event coverage in one of our weekly newsletters sent to 100,000+ people.

See examples

Hero feature

A hero feature is a large hero-style feature which gives one listing premium coverage at the top of a key landing page within a mobile-friendly carousel.

See examples

Email campaign

For customers looking to generate significant extra awareness, an email campaign gives pro-active targeting of relevant newsletter subscribers.

See examples

Case studies

Examples of how we've helped customers recruit more fundraisers.

Customer feedback

We've always had strong results with TimeOutdoors but results for our 2024 team challenge event series have been particulary impressive, converting better than other channels we’re using - including social media.

Dan Eagar
Action Medical Research
WaterAid

WaterAid

Featured charity WaterAid recruited runners for their Great North Run team in 2023. 112 leads resulted in 55 sign ups.

The Passage

The Passage

Homelessness charity The Passage achieved a 675% ROI on their spend in 2023/24. 161 leads resulted in sign ups for a range of events including Berlin Marathon.

Mighty Hikes

Mighty Hikes

Macmillan were so happy with the results of promoting their hikes in 2023 that they came back in 2024!

See 2024 series
Race the Sun

Race the Sun

We generated 350+ leads for teams of 2/4 people for Action Medical Research's flagship events series in 2024.

Pedal, paddle, peak!

Pedal, paddle, peak!

We've helped Muscular Dystrophy fill their 2023 & 2024 triple-challenge events in the Lakes by generating 200+ leads for teams of up to 10 people.

London Marathon 2024

London Marathon 2024

Featured charity Meningitis Research Foundation recruited 17 runners for their 2024 team - each raising £2,000+.

Missing People

Missing People

Missing People are a lifeline to every missing person and in 2023 recruited runners for events in Yorkshire, London, Dublin, Berlin, Paris & Amsterdam.

NSPCC

NSPCC

We've helped the NSPCC recruit fundraisers for challenges as diverse as the Gherkin Challenge, The Big Skydive and Walk for Children.

NSPCC events
British Heart Foundation

British Heart Foundation

We've been helping the BHF since 2003 with everything from London to Brighton, London to Paris, Pier to Pier Swim and Yorkshire 3 Peaks to Everest Base Camp and Kilimanjaro treks.

BHF events
GOSH

GOSH

We help GOSH recruit runners for a range of events. In 2023 they converted 100% of their leads for Hackney Half.

The Big Hike 2024

The Big Hike 2024

Cancer Research UK approached us in late 2023 for help with promoting their Big Hike series.

Big Hikes 2024
Happy Days

Happy Days

Happy Days Children's Charity generated 59 leads for the 2024 Great North Run - resulting in 48 runners joining their team.

FAQs

Answers to questions we get asked.

What's the difference between a premium local and premium national listing?

There is no difference in the layout of the listing, just where it is displayed. National listings are on key landing pages - local listings are on regional pages.

My event has multiple races, are these all included in the cost?

Yes, an event with a fun run, half marathon and marathon will have unique pages for each race.

Can I update my own listings?

Yes. We do the initial setup work for you but you can login to MyTOD at any time to make changes.

Can I add my own tracking links?

Yes, this is possible but generally unnecessary as we add utm parameters to all outbound links.

Do I pay for all leads?

Yes, you are charged for the lead at the time it is generated.

Next steps

Sign up online or get in touch.

New customers

New customers

Register as a new charity to add your charity places or own events - no card details or payment required at this stage.

Register here
Existing customers

Existing customers

If you're an existing customer, you can now buy listings and campaigns in MyTOD.

Sign in
Media pack

Media pack

To request a media pack, please provide your details here.

Request pack