We help charities recruit fundraisers for their challenges and events.
Reach a new audience
We work with charities ranging from local hospices to household names such as Macmillan, BHF and NSPCC helping them to reach a new audience to recruit fundraisers for their events and challenges. Many of these charities have been customers for 20+ years and in that time we've helped recruit 1000's of fundraisers for runs, bike rides, swims, triathlons, multi-activity challenges, walks, treks, abseils, zip wires, skydives as well as virtual challenges.
A hero feature is a large hero-style feature which gives one listing premium coverage at the top of a key landing page within a mobile-friendly carousel.
Examples of how we've helped customers recruit more fundraisers.
Customer feedback
We've always had strong results with TimeOutdoors but results for our 2024 team challenge event series have been particulary impressive, converting better than other channels weβre using - including social media.
Dan Eagar Action Medical Research
WaterAid
Featured charity WaterAid recruited runners for their Great North Run team in 2023. 112 leads resulted in 55 sign ups.
The Passage
Homelessness charity The Passage achieved a 675% ROI on their spend in 2023/24. 161 leads resulted in sign ups for a range of events including Berlin Marathon.
We generated 350+ leads for teams of 2/4 people for Action Medical Research's flagship events series in 2024.
Pedal, paddle, peak!
We've helped Muscular Dystrophy fill their 2023 & 2024 triple-challenge events in the Lakes by generating 200+ leads for teams of up to 10 people.
London Marathon 2024
Featured charity Meningitis Research Foundation recruited 17 runners for their 2024 team - each raising £2,000+.
Missing People
Missing People are a lifeline to every missing person and in 2023 recruited runners for events in Yorkshire, London, Dublin, Berlin, Paris & Amsterdam.
We've been helping the BHF since 2003 with everything from London to Brighton, London to Paris, Pier to Pier Swim and Yorkshire 3 Peaks to Everest Base Camp and Kilimanjaro treks.
Happy Days Children's Charity generated 59 leads for the 2024 Great North Run - resulting in 48 runners joining their team.
FAQs
Answers to questions we get asked.
What's the difference between a premium local and premium national listing?
There is no difference in the layout of the listing, just where it is displayed. National listings are on key landing pages - local listings are on regional pages.
My event has multiple races, are these all included in the cost?
Yes, an event with a fun run, half marathon and marathon will have unique pages for each race.
Can I update my own listings?
Yes. We do the initial setup work for you but you can login to MyTOD at any time to make changes.
Can I add my own tracking links?
Yes, this is possible but generally unnecessary as we add utm parameters to all outbound links.
Do I pay for all leads?
Yes, you are charged for the lead at the time it is generated.
Otherwise someone from the team will be in touch shortly.
Premium event listing
For listings setup for clicks, clicking 'Enter now' takes the user directly to the event's online entry system.
For listings setup for leads, clicking 'Find out more' provides the user with a simple lead form (see below) to request further details. Once the form has been submitted the user is instantly provided with a link to the event's online entry system which means they can still enter without any follow-up activity from the charity.
For the charity, the lead is logged within MyTOD and the person nominated to receive leads for that event is immediately sent an email notification - so the charity has all relevant details to follow-up the lead if required.
Premium event listing
A premium event listing is at the heart of presenting your event in the best light. It is a branded event listing which provides participants with everything they need to know about the event before signing up. Each event includes unlimited races and each race has it's own unique listing (or url) which means that one event will have multiple pages on our website - significantly increasing the event's coverage. For example, an event with a fun run, half marathon and marathon will have 4 unique pages:
Event listing - featured on the Events and Runs pages with key event details and links to each of the 3 races
Charity run listing - featured on the Charity runs page with key event details plus charity run details
Half marathon listing - featured on the Half marathons page with key event details plus half marathon details
Marathon listing - featured on the Marathons page with key event details plus marathon details
This means people visiting the website are provided with event details relevant to their search terms.
Although event and race listings are extremely comprehensive, they are very easy to navigate. Each listing provides the full event details plus relevant race details and multiple links to the event's online entry system. Details include:
Hero photo - full screen high-res photo to capture the essence of the event/race
Race list (event listing) - a mobile-friendly carousel with details of and links to all races at the event
Race location (race listing) - to show people exactly where the race starts and the route (if GPX uploaded)
Overview - the 'big picture' event overview including highlights
Event photos - a mobile-friendly gallery of high-res photos of the event
Event video - a YouTube or Vimeo-hosted video of the event
Event details - the nitty-gritty details of the event
Location - the full Race HQ address with details of parking and links to Google maps and What3Words
Route - full route details & description
What's included - details of everything included before/on/after race day
Entries - full pricing (inc. early bird pricing) plus details of how to enter
Reviews - feedback from previous participants
Other races at event - summary cards for other races at the event with links to race pages
Our audience
Our audience is generated from organic search, social media, people taking part in our challenges and people using our own social media platform with no bought-in data - which makes it 100% authentic.
2.5+ million visits
Last year we attracted over 2.5 million visits and achieved an average bounce rate of only 28%, showing that our site inspires visitors to explore more pages.
150,000+ newsletter subscribers
We have over 150,000 opted-in newsletter subscribers and this is increasing by up to 700 people a day. We have an excellent domain reputation with major email companies and consequently achieve high delivery rates.
UK, adult & mobile
Predominantly UK-based adults, our audience is very active - nearly 90% of them are active at least once a week and most are doing something 2-3 times a week.
The majority are aged 25-55; 10% of visitors are aged 18-24 and 10% over 55. 45% male v 55% female.
Super-fast website
We have invested heavily in creating a visually engaging site that remains fast and is fully-response for all mobile devices. When tested on industry-standard tool GTmetrix, our website achieves the highest 'A' rating with a nearly perfect score of 97% for both performance and structure (see below).
Event listing
Find out more
Leads
For charity place listings, we charge for each lead generated. The cost per lead (CPL) is based on the minimum fundraising amount for the event - please get in touch for full details.
We invoice up-front for an agreed amount which is credited to your account. Each time we generate a lead, we reduce the credit by the cost of the lead. When credit is reaching zero, we'll contact you to top-up.
For new charities, there is also a one-off setup fee of Β£100.
Featured charity
To be a featured charity, we charge a one-off fee plus the normal cost per lead. Being featured is for one occurrence of the event eg. being a featured charity for the Great North Run 2024 starts when charity entries for 2023 close and expires when charity entries for the 2024 event close.
Request a proposal
If you are looking to list multiple events or would also like to list charity places in 3rd party events, or if you are unable to make an online payment and need an invoice instead, please get in touch and we can send you a proposal.
To enable monitoring of feedback we add the following utm parameters to all outbound links to your website:
utm_source=TimeOutdoors
utm_medium=listing
utm_campaign=[your event name]
This means that for any links to your website, you will be able to see traffic from TimeOutdoors in Google Analytics or your other analytics software.
To make the user journey simple for people clicking the 'Enter now' button, we can link directly to your online entry platform - so someone clicking 'Enter now' on TimeOutdoors can be taken directly to Active.com (for example) to enter the race without going via your website. As this person is not visiting your website to enter the event, you will NOT see any activity in your Google Analytics account relating to TimeOutdoors. The benefit of this approach is a simpler user journey which should help to increase sign ups - the downside is that the activity is invisible to you.
There are 2 possible solutions to this issue:
First, we automatically log all clicks from the listing to your website and your online entry platform - so our report will provide you with accurate figures for click thru's. Our report provides the following data:
Total views - the total number of times your listing has been viewed on the website
Unique views - the unique number of people who have viewed your listing
Total clicks - the total number of clicks to your website and/or online entry platform
Unique clicks - the unique number of people who have clicked through to your website and/or online entry platform
Conversion rate - the % of people viewing your listing who go on to click through to your website and/or online entry platform
Second, some online entry platforms can create a unique URL which allows you to see which entries have come from different sources. If you create a unique URL for TimeOutdoors, we can use this URL for the 'Enter now' button so that you can track exactly how many sign ups have resulted from your listing.
Website feature
Newsletter features
Charity place listing
The website includes listings of 1000's of events, including mass participation events with charity places such as Great North Run, London Marathon, RideLondon and many others. We call these major events.
A charity place listing is a branded listing of a charity's places in one of these major events. The listing enables people interested in joining a charity team to see what each charity has to offer, fees and fundraising amounts and then apply for a place.
Charity place details - including charity's cause, support with training and fundraising, event-day support & social aspects
Fees - listings show the sign up fee ('FREE' if there is no sign up fee) and fundraising amount
Branding - listings are branded with the charity's logo & strapline
Flexible coverage - charity place listings can be added to the website within minutes and taken off with two clicks
This is what a charity place listing looks like on the website:
Lead form
Option 1 | bookings
Potential fundraisers looking to secure a charity place and join the charity team click 'Book now' to be taken through a simple booking process during which we collect the following:
Participant detailsο»Ώ - including personal details, date of birth, gender, address, medical conditions & emergency contact
Fundraising commitment - including a personal fundraising statement & charity fundraising terms and conditions
Payment - registration fee paid via Stripe and immediately added to the charity credit
We have implemented a number of measures to ensure we provide high quality data for all bookings:
Email validation - all email addresses are verified to improve deliverability and remove bounces
As-you-type address completion - to make it easier for the participant and provide reliable address data
Age check - all participants are checked to ensure they meet the age requirements based on their entered date of birth
Each participant is required to tell us why they would like to fundraise and then must agree to fundraise the minimum sponsorship amount and agree to any specific charity terms and conditions.
Tickets
Tickets provide the option to create different price points for the same event to appeal to fundraisers in varying financial circumstances. For example, some fundraisers may prefer to pay more up-front in return for a reduced fundraising commitment. We recommend no more than 3 tickets per event. This step is skipped if there is only one ticket.
Option 2 | leads
We can also generate high quality leads for the charity to convert into bookings. Someone interested in applying for a place clicks 'Get a place' to be taken to a simple enquiry form which captures the following details:
Name - first name & surname are required
Contact details - email & phone number
Group details - to understand the size of the group
Notes - for any questions or comments
We have implemented a number of measures to ensure we provide high quality data for all leads:
reCAPTCHA - all leads are required to confirm 'I'm not a robot'
Duplicate leads - it is not possible to submit more than one lead to the same charity for the same event
Leads limit - it is not possible to submit more than 3 leads to different charities for the same event
All leads confirm they are happy for TimeOutdoors to pass their details to the charity and this is logged in our system as a Data Protection consent. Under our terms of business, charities are able to respond to the lead about that event but are not allowed to approach the lead about other events or add the lead details to any general marketing lists without obtaining further consent.
Signing up
Once the lead has completed the form, they are provided with everything they need to sign up there and then or contact the charity with any questions - the 'Sign me up' button links directly to the charity website or 3rd party platform such as Enthuse to take the entry. This information is also emailed to them and saved in MyTOD, their personal login area.
Featured charity
We also feature charities for each major event and these charities benefit from premium coverage on the event listing:
Large photo - grab visitor's attention with a branded photo
Event-specific text - explain what's on offer for this event to the fundraiser
Top position - appear above other charities in listings marked as 'Featured'
Featured charities also get more coverage on the website which typically results in generating more leads:
Charity entries - featured charities are displayed above all other charities on the page where people are actively looking for a charity entry in the event
General entries - featured charities also get exclusive coverage on the main event listing for people looking for a general entry in the event
Solus email examples
Hero feature examples
Get in touch
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