Whether you're heading into the outdoors for some peace and quiet or an adrenaline fix, it's great for the mind, body and soul. Our aim is to make it easy for people of all ages and abilities to spend more time active outdoors and as a result to lead healthier and fitter lifestyles.
Our core values
- Simple - we make things easy and keep everything clear, concise and jargon-free.
- Straight-talking - we provide honest, impartial advice free of advertiser influence.
- Inspiring - we inspire people to get active outdoors and lead healthier lifestyles.
- Professional - we aim to achieve exceptionally high standards in everything we do.
is our tagline as it embodies so much of what we believe in...
- Free yourself from your desk - get outdoors more!
- Free yourself from that spare tyre - sign up for an event and get training now!
- Free yourself from your comfort zone - take on a new challenge for 2016
- Free yourself with your friends - get outdoors together or sign up for a team challenge
- Free yourself and the family - find local events or take them all on an activity holiday
- Free yourself from your routine - try something new or learn a new skill
- Free yourself socially - join a club to find new like-minded friends
- Free yourself from gym fees - just go for a walk, it's free!
- Free yourself from fad diets that don't work - just eat well
- Free yourself from a 'latest kit' obsession - just get out there!
Living a healthy lifestyle isn't rocket science - it's just about eating well
and being active
Eating well doesn't need to involve being obsessive about calories, taking supplements or signing up for some short-lived diet. Just like getting outdoors, it's all about staying in touch with nature - the more you move your diet away from what's natural, the less healthy it's likely to be.
Jimmy Doherty and Kate Quilton recently explored the dietary habits of people all over the world, ranking the world's best and worst diets for Channel 4. There was huge diversity in the best diets but the common factor in all of them was a lack of processed food - so keep it natural!
Being active outdoors doesn't need to be complicated either - you really don't need the latest kit or to take on a massive, life-changing challenge to enjoy a bit of exercise and fresh air. So long as you are getting out and doing something - anything - it's a step ahead of everyone stuck on the settee.
We believe the best place to be active is in our natural environment and the UK offers an amazingly diverse outdoor playground. So keep it simple, free yourself from excuses and get outdoors for these amazing benefits:
Campaigns that we support
Jamie Oliver's sugar tax proposal
- Keeps you younger (it really does, just look at that youthful team below!)
- Improves mental wellbeing & helps you sleep better (the sleep thing is trickier if you have young kids)
- Increases your calorie burn, helping keep your weight in check (which means you can eat the odd cake or two and stay slim)
- Lowers risk of premature cancers, heart disease & Type 2 diabetes (that's pretty good)
- Lowers bad cholesterol levels & increases good cholesterol levels (as is that)
- Reduces risk of early death & dementia (and that's a belter)
- the TV chef's campaign culminated in a levy being announced in the March 2016 budget - with the £520million raised being used to support school sports, a win/win situation.
Daily mile at primary schools
- such a simple idea yet such widespread benefits. A school in Stirling, Scotland, has shown that getting out to walk or run a mile significantly improves concentration as well as fitness and it's now set to be rolled out on a much wider scale.
Mend Our Mountains
- this crowdfunding initiative from the BMC is raising money for environmental projects on Britain’s most iconic peaks. It's great to see booming visitor numbers but that also puts pressure on the landscape.
- the pioneer of the 'safe routes' concept, bringing more environmentally-friendly and sustainable travel into everyday lives through healthier, cleaner and cheaper journeys by foot, bike or public transport.
Change4Life - 'Eat Well, Move More, Live Longer'
. Simple but effective from the NHS, especially when the 'Move More' is done outdoors. A welcome antidote to a modern life featuring too much TV and computer games time as well as an over-indulgence in convenience food.
Responsible dog walking
- failure to control your pet can have a massive practical impact on others using the same outdoor environment. Whether it's dog fouling or out-of-control animals, it affects everyone from families with young kids through to walkers, runners and cyclists.
The business is a family-owned limited company (registered at Companies House under number 4956507) and is managed by a team passionate about outdoor sports and activities - Andrew's eldest daughter has even started contributing to the business at eight years old!