London to Brussels Cycle

3-Star accommodation

On Day 2, you will be staying in a minimum of 3-star accommodation. The specific accommodation will depend on the route and availability, but all rooms are en-suite and suitable for purpose. Participants will be sharing twin rooms split between males and females, or couples if they booked together. If you would like to upgrade to single occupancy, you can do so during the booking process.

Fitness level

To complete the London to Amsterdam challenge, you’ll need a solid level of fitness and endurance. Over three days, you’ll ride between 75 and 85 miles per day, spending around seven hours in the saddle at an average pace of 13mph. It’s achievable, but it’s not easy; you’ll need to prepare both physically and mentally.

You don’t need to be an elite cyclist, but you do need to commit to training. A structured plan combining endurance rides, speed work and strength training will prepare you properly. Working with a coach or joining a cycling club can also help you stay motivated and consistent.

Success comes down to preparation, mindset and teamwork. Train well, stay positive and you’ll be ready to take on this demanding, and hugely rewarding, ride.

Training advice will be provided.

Speed groups

You won’t be left behind if you’re a slower rider.

The challenge is designed to suit a range of fitness levels. Leaders ride at the front and back of the group, setting a steady, manageable pace and taking regular breaks so everyone can rest and regroup. The aim is to keep the team together from start to finish.

That said, you’re responsible for pacing yourself and managing your energy each day. If you’re struggling, speak up. The leaders are there to support you with guidance, encouragement and practical help when you need it.

With the right preparation and mindset, you’ll be fully supported every mile of the way.

Bike type

Road or hybrid.

Season

• Jan
• Feb
• Mar
• Apr
• May
• Jun
• Jul
• Aug
• Sep
• Oct
• Nov
• Dec

Itinerary

• Day 1 | London to Harwich

  Your London to Brussels challenge begins in the heart of the capital at Trafalgar Square. After a full briefing, you roll out of the city and head north-east towards the open roads of Essex.

  As London fades behind you, the route opens into scenic countryside. You’ll ride through quaint villages and characterful market towns, ticking off the miles as you make your way to the coast.

  By evening, you arrive in Harwich and board the overnight ferry to the Hook of Holland. Refuel, rest and recharge — you’ve earned it. With the team supporting you throughout, you can focus fully on the ride.

• Day 2 | Hook of Holland to Eindhoven

  You disembark in the Netherlands and begin a day of classic Dutch riding. Expect smooth cycle paths, open landscapes and a brilliant cycling culture that makes every mile enjoyable.

  The route takes you through picturesque towns and across gently rolling terrain as you head towards the vibrant city of Eindhoven. It’s a rewarding day in the saddle, with strong momentum building towards the final push.

  In Eindhoven, you settle into comfortable hotel accommodation, rest up and prepare for your final day on the road.

• Day 3 | Eindhoven to Brussels

  Today, you ride into Belgium and towards your ultimate destination: Brussels. The terrain becomes more varied, with a mix of countryside roads, steady climbs and sweeping descents to keep things interesting.

  As the miles pass, anticipation builds. Then the Brussels skyline appears and the finish line draws closer. You roll in as a team, completing an unforgettable international challenge.

  Celebrate your achievement, take the photos and enjoy the moment — you’ve cycled from London to Brussels.

Included

• Expert cycle leaders and support vehicles
• Overnight ferry and hotel accommodation
• Meals and refreshments throughout the challenge
• Post-challenge bike/kit return to the UK
• Customs documentation for bikes and equipment
• Dedicated event coordination for your group

Not Included

• Cycling equipment
• Personal insurance

The remaining balance is due three calendar months before the event start date.

All challengers must be over the age of 18 (or 15 and over if accompanied by an adult taking part who will have full responsibility of the child during the trip).

Why book a private event?

Bespoke group bookings for 1-500 people, with flexible dates, route adjustments, and optional extras to suit your team’s needs.

• Flexible dates

  Choose a time that works for your group.

• Exclusive experience

  Your team, your ride, your way.

• Corporate and Charity Friendly

  Raise funds or build team spirit!

• Customisable route and logistics

  Tailor the experience to suit your riders.

Costs

Meeting point

Trafalgar Square
London
Greater London
WC2N 5DX
UK

These reviews are from the sister event, London to Amsterdam Cycle Challenge:

Nothing was too much trouble. They handled our team of cyclists, all with varied abilities, with care, consideration and professionalism. We now consider the team firm friends and wouldn’t hesitate to use them again. Five stars. Nick G

We’ve just completed the London to Amsterdam Challenge and could never have achieved our goal without the amazing team. Their preparation, professionalism and fun made this one of the best trips I’ve ever done. Thanks a million! Rebecca

The perfect balance of professional and personable. We felt in safe hands at all times. Chantal

Thank you for the most memorable few days on our London to Amsterdam ride. I’d only been road cycling for a few months but now I’ve officially caught the cycling bug. Laughter, tears and still buzzing; can’t wait for the next adventure. Sabrina

We’ve had the time of our lives and felt nothing but support from the whole team. London to Amsterdam - done. Bring on the next challenge. Lerona G

Seven of us booked the London to Amsterdam ride and can’t thank the team enough. The organisation was superb — planned stops, great meals and constant hydration. Their support and tips helped us complete the ride. We’ll be booking London to Paris next. Ramandeep

This is honestly the best company I’ve encountered for challenges. Extremely knowledgeable and organised. No one was left behind and they supported us all the way. Six of us had never done anything like this before and they made sure we felt part of the team. An amazing experience. Aman

Huge thanks to Alan and the fantastic team. The trip exceeded my expectations and I’m eager to take on more challenges in the future. A truly memorable experience. Jim

Well organised with engaging leaders who made the challenge fun while pushing us to complete it. Different pace groups meant everyone was involved without pressure. An excellent event that I would absolutely recommend. Chris

Once again, a great trip. The team adapt the pace to suit everyone and always prioritise safety. The guides are patient and knowledgeable, and you’re well looked after from London to Amsterdam. Rob

An incredible challenge from start to finish. I wasn’t the fastest rider but was always supported. Cycling through Holland was absolutely beautiful. I’m already thinking about London to Paris next. Catherine

I was apprehensive before arriving but the guides immediately put me at ease. Their support continued all the way to Amsterdam. The planning, route knowledge and ability to adapt to challenges along the way were fantastic. I’m already thinking about my next event. Helen

This was my first UK cycling event and I can only give it a thumbs up. Brilliant organisation and leadership, with safety and support throughout. The whole team worked to ensure every participant finished. A wonderful event. Jernej

What an amazing trip. Thank you for organising it so well and making it so much fun. Emily

A truly exceptional and well-organised ride. From registration to the final miles into Amsterdam, everything was seamless. The support vehicle was always nearby, rest stops were well chosen and every ability level was catered for. I’ll definitely be back for more. Steve

A huge thank you to the team for their help, guidance and enthusiasm. It was an incredible achievement. I’d only started cycling seven months before the event but, with their motivation and support, I completed the entire ride. They look after you from the moment you sign up. Jiten