10K Corporate Challenge
Sun 2 May 2027 King's Lynn, Norfolk

Bespak GEAR 10K Corporate Challenge

East Anglia's biggest team running showdown on a flat, fast course, with personalised kit, race-day hospitality, and glory for the quickest combined time!

Sign up for £250

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  • Sun 2 May 2027
Tuesday Market Place, King's Lynn
10K Corporate Challenge

09:30

Age 15 & over

£250

  • 10 km road running + 9 m ascent

Event overview

Set in the picturesque historic market town of King's Lynn, the Grand East Anglia Run (GEAR) 10K is one of the region's most beloved spring events — welcoming everyone from first-timers to seasoned racers in a buzzing, inclusive atmosphere. The fast and flat course winds through the heart of King's Lynn, passing iconic landmarks and drawing thousands of runners each year. 

The Bespak GEAR 10K Corporate Challenge has become a key date in the East Anglian running calendar — a race within a race where teams from businesses, clubs and community groups battle collectively for the fastest combined time. Whether you're chasing a personal best or simply want to bond with colleagues over a shared finish line, this event has something for everyone.

Highlights

  • Flat, fast and PB-friendly

    The course is fast and flat, making it ideal for those chasing a personal best or completing their first 10K.

  • Stunning route highlights

    Runners pass famous landmarks including the Custom House, Red Mount Chapel, Greyfriars Tower and the scenic River Ouse pathway and The Walks.

  • Town-centre atmosphere

    The route starts and finishes in the town centre, ensuring fantastic crowd support throughout.

  • Inclusive for all abilities

    All abilities are encouraged to take part, making this event enormously popular, and one that regularly sells out.

  • Corporate Challenge teamwork

    Teams compete collectively, with the challenge being to cross the line in the quickest combined time — open to businesses, sports teams, clubs, families and friends.

  • Great corporate package

    All Corporate Challenge entrants receive a finisher T-shirt included in the entry fee, plus a digital team photo sent post-event — perfect for social media and celebrating your team's achievement.

  • A full family day out

    Pair the 10K with the Mini GEAR junior run for a complete event experience in one of Norfolk's most charming towns.

This event is part of Bespak GEAR 10K, Corporate Challenge/Mini GEAR.

  • Average fitness
  • Beginner-friendly
  • Event village
  • Fancy dress
  • Spectators
  • Teams

Included

  • Race office 

    Located in Tuesday Market Place. 

  • Baggage store 

    You will be able to drop your baggage at the Baggage Store in Tuesday Market Place from 7.30am. 

  • Drink stations 

    Bottled water is available on course and at the finish. Please see the route map for locations. Competitors are advised to ensure that they consider the effects of dehydration and drink plenty of fluids to compensate.

  • Support & entertainment 

    Bottled water has been kindly provided by at 5K and at the finish. Participants are advised to ensure that they consider the effects of dehydration and drink plenty of fluids to compensate.

  • Charity village 

    The Bespak GEAR 10K partners with several local and national charities. Our partner charities will have a presence within the event village to meet and greet their runners and raise awareness of the important work of those good causes.

  • First aid 

    Should you find you require medical assistance, personnel will be on hand to help at regular intervals on the course with fixed first aid stations located near to the water stations. In addition there will be a first aid unit and recovery area located near to the finish

  • Food and drink

    There are a number of bars and cafés in the area that will be sure to welcome spectators and participants, and are often bursting with atmosphere after the event.

  • Cut off time
  • Entertainment
  • First aid
  • Flat
  • Marshals
  • Out and back
  • Traffic free
  • Water stations
  • Way markers
  • GPX available

GPX route

The route is displayed on the map above.

Overview

The Bespak GEAR 10K Corporate Challenge has become a key date in the East Anglian running calendar. It’s one of the region’s biggest annual events with a flat and fast course that attracts first-time runners and seasoned pros alike. 

The Corporate Challenge is more inclusive of different teams from all backgrounds, including local businesses, sport teams, clubs, family, and friends.

This is a race within a race that sees teams battle it out to be crowned Corporate Challenge Champions. The race runs alongside the main event, but rather than competing as individuals, your challenge is to work collectively to cross the line in the quickest combined time. 

The Corporate Challenge has been enjoyed by teams of all varieties, so gather the troops and enter a team to this year’s event. 

Map

map


  • Bar
  • Cafe
  • Secure bag storage
  • Toilets
  • Urban

Event HQ

Tuesday Market Place
King's Lynn
Norfolk
PE30
UK

Parking

There are numerous car parks within walking distance of the race location.

By bus

First Excel service X1 connects King's Lynn with Peterborough and Norwich.

By rail

King's Lynn is well connected by train.

  • Chip timing
  • Goody bag
  • Medal
  • Race photo
  • Technical t-shirt

Included

  • Team race day kit

    Teams will be kitted out in their own, personalised racing t-shirts. The shirts will be branded with your team name, logo and, should you be running for a particular cause, a charity logo too. By sporting these on the day, your team will be instantly recognisable – great for boosting your exposure and promoting your club, cause, charity or business.

  • Trophies and prizes

    Not only will all team members receive their finisher’s goody bag (including all sorts of treats, your finisher’s t-shirt and your race medal), but the winning teams will also be recognised and presented with their own award for 1st, 2nd and 3rd place. Both the fastest female and fastest male winner will also receive an award.

  • PR and media coverage

    Teams will have the opportunity to feature in profile-raising news stories about the challenge via our media partners and social channels.
    Share your reasons for taking part, whether it's fundraising for a great cause, to boost team morale, or to simply have fun with friends and family.

  • Race day hospitality

    Team Challenge entries are granted access to race day hospitality. Here, you can escape the elements, meet your fellow competitors and take advantage of the free refreshments both before and after your run.

  • Team photo

    Your package also includes a digital team photo. Once we’ve captured your team’s pre-race enthusiasm, we’ll send you a link post-event – making for a great social post to celebrate your team's fantastic efforts.

  • Finisher T-Shirt

    All Corporate Challenge entrants will have a finisher T-Shirt included in the entry fee.

My first EVER run, I’m so glad I did it! I will be training for next year for sure to beat my time. Thank you to all the organisers, volunteers and crowd to keep us all going! You are hero’s! Wim S

I have nothing bad to say about this race. Fab organising, beautiful course, flat and really enjoyable with all the support and music on the way round. Wendy B

This is a great event - this year was my third time running.  It is always so well supported by the community.  I’ll be back to lovely King’s Lynn next year. Malcolm C

This was a fabulous fun run....Marshall’s were great and very encouraging. It was superbly organised friendly and efficient. I would highly recommend this race to anyone. Fantastic atmosphere thanks again to everyone involved in organising the event. Clodagh D

My first GEAR 10k. Loved it. Fantastic atmosphere, well supported. Well done to all. Samantha T

Reviews thanks to RaceCheck

Sustainability

  • Optional t-shirt
  • Public transport links

  • Age 15 & over
  • Entries open
  • Enter online
  • Event merch available
  • Race pack by post
  • Teams are a minimum of 5 members and entrants must be aged 15+ 
  • The cost per team of 5 is £250. Additional team members are £50 each.

Entry fees

Team entry fee

£250.00

Enter now

Other races at event

  • Sun 2 May 2027
  • #1 of 3
Tuesday Market Place, King's Lynn
10K

09:30

Age 15 & over

From £22

  • 10 km road running + 9 m ascent
  • Sun 2 May 2027
  • #3 of 3
Tuesday Market Place, King's Lynn
Mini GEAR

11:45

Age 6 & over

£5-£10

  • 1.9 km road running
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